10 Reasons to join IISM

UGC Approved University Degree Programs

Guest Lectures & Workshops by the Top Sports Professionals

India’s First UG/PG Sports Management Institute

Internship & Placement Assistance

Highly Qualified & Experienced Faculty from the Sports Industry

Campus Based In Mumbai – The Sport Management Hub of India

Advance & Latest Curriculum Developed by Sports Industry Professional

Dedicated Days of Integrated Live Exposure to Leading Sports Events

Direct Pathway to Masters in Sports Management at Griffith University, AUS

Governed & Guided by the Best Sport Personalities & Professionals

Courses We Offer

BBA in Sports Management

Eligibility Criteria: Class 12 with 45%

Over the course of their 3 years (six semesters) Students learn:

Semester 1

  • Fundamentals of Management
  • Introduction to Financial Accounts
  • English and Business Communication
  • Business Mathematics
  • Business Environmen

Semester 2

  • Managerial Economics
  • Organisational Behaviour
  • Business Law
  • Business Statistics
  • Management of Information System

Semester 3

  • Marketing Management
  • HR Management
  • Sports Economics
  • Sports Business Environment
  • Managerial Economics 2
  • Sports and Research Methodology

Semester 4

  • Sports Administration
  • Sports Law
  • Sports Organisation and Governance
  • Sports Accounting and Finance
  • Financial Management and Sports

Semester 5

  • Sports Facility and Risk Management
  • Team and League Management
  • Strategic Management in Sports
  • Business of Sports
  • Sports Marketing

Semester 6

  • Grassroot Development
  • Sports Event Management
  • Sports Media Management
  • International Sports Management
  • Business of Sports (Project)

MBA in Sports Management

Eligibility Criteria: Graduate in any field with 45 %

Over the course of their 2 years (four semesters) Students learn:

Semester 1

  • Principles of Management
  • Managerial Economics
  • Management Accounting and Sports Accounting
  • Business Law and Sports Law
  • Grassroot Development

Semester 2

  • Operations Management
  • Marketing Management
  • Financial Management and Sports Finance
  • HR Management
  • Leadership in Sports and Personnel Management

Semester 3

  • Management of Information System
  • Quantitative Methods for Business
  • Research Methods in Business and Research Methodology in Sports
  • Sports Organisation and Administration/Governance
  • Media in Sports and Media Management

Semester 4

  • Sports Management Principles and Practices, Business of Sports and Global Strategic Sports Management
  • Sports Marketing and Digital Sports Marketing
  • Facility Management and Event Ops Management
  • Indian Sports Leagues and Industry (Includes League and Team Management)
  • Project Work

Post graduation Programme in Sports Management

Eligibility Criteria: Graduate in any field with min. 45%

Over the course of their 1 years Students learn:

Core Subjects

  • Leadership in Sports and Personnel Management
  • Sports Accounting and Finance
  • Marketing Management in Sports
  • Business of Sports
  • Facility Management and Event Ops Management
  • Indian Sports Leagues and Industry (Includes League and Team Management)
  • Sports Law and Ethics
  • Sports Organisation and Governance
  • Grassroot Development


  • Research Methodology and Sports
  • Media in Sports, Media Management
  • Global Strategic Sports Management
  • Digital Sports Marketing

Do you dream of Working with A Sports League ?

About IISM

International Institute of Sports Management (IISM), a venture of Eduhub Education, is India’s first dedicated Sports Management education institute of its kind. It offers in Sports Management, one of the most promising and emerging professional education avenues. The institute was established in 2010 as an autonomous institute offering Post Graduate Programme in Sports Management. Since its inception over 300 students have passed out and are working in leading organisations related to Sports and allied industries.


IISM was conceptualised and founded by former India Test cricketer, Mr. Nilesh Kulkarni.


We provide students and young professionals with an in-depth understanding of the design and implementation of the evidence-based sports-specific training interventions. Our comprehensive curriculum is a judicious blend of classroom learning and field exposure to the best of international events and industry assignments. We now offer three programmes-Post Graduate Programme (PGP), BBA and MBA.

Student Reviews

IISM has changed my view on sports from a fans outlook to a Commercial prospective. IISM has surely broadened my skill sets and my approach to the Sports Industry, the course not only helped me with providing Various Insights but also have embedded to develop a thought process inorder to tap and make the most of the various avenues of the Sports Industry.

Athul Hari
2012 – 13 Batch

IISM came as an obvious choice as it was the best option to help pave my path in the sports industry. The journey has been wonderful, it helped me understand the complexities of the sports fraternity and gave me an in depth knowledge of the workings for the same. The unconventional approach in learning only added to the belief that it’s going to be sphere of passion and the desire to contribute that will guide you to your destination. Being in a place with many experienced and like-minded people only positively adds to the experience.

Juthika Mehta
2011 – 12 Batch

I have always been in love with sports, to be specific with cricket. At IISM, I was provided with an opportunity to get in touch with people who shared an immense passion for the world of sports. More importantly, it made me even more aware of the factors such as marketing, advertising, sponsorship and branding that form a crucial part of today’s sporting environment. The module of Sports Journalism has provided an impetus towards my interest in sports writing.

Ameya Tilak
2011 – 12 Batch

The most ideal way to kick start your career in the sports industry. IISM provides you with all the insights required to succeed in this field. with top notch faculty and industry interface opportunities IISM is the place to be !

Amit Krishnan
2010 – 11 Batch

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